Paris School of Business Alumnus and Professor launch luxury project!

Who doesn't love luxury?  Paris School of Business alumnus Kenneth Mcchesney, now based in London, certainly does. And so does Casandra Prerost, Professor of International Business at Paris School of Business.

They spanned generations and the Channel to create www.insideluxury.net, a reflection on "deep luxury" and how it might evolve in a world that is increasingly both virtual and also reflecting on ethical and sustainability issues. In short what will "luxury" be? At the moment InsideLuxury is pondering "What does Luxury Mean to You?"

 

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